
Live at the Frankfurt Bookfair:
Art Stock presents the biggest, heaviest and most expensive book of the world
(Stuttgart/Frankfurt) It's too big to fit onto any bookshelf.
It is too heavy for one person to carry. It is so expensive you could afford
a proper used car
instead. All these superlatives are joint in one book: "Modern Art -
Revolution and Painting" published by Artmedia-Edizione in Padua, Italy.
Driven by the idea to offer art-lovers their own gallery for their homes,
the Italian designers have created this book with the amazing dimensions
of 101 x 71 cm (when opened) and more than 32 kilos of weight.
More important - the content.
On 544 pages "Modern Art - Revolution and Painting" presents 265
reprints of the last two century's most beautiful paintings. Uniting significant
artists and eras this book contains masterpieces from romanticism to modernism,
covering Blake, Botero, Chagall, Dali, Goya, Gaugin, Haring,Hiroshige,Magritte,
Picasso, Turner, Van Gogh, Warhol and more than 100 other artists.
A specially
designed stand comes with the book's official listprice US$ 6.000,-. Handmade
of varnished wood this stand is a masterpiece coequal
to the book and it's content. Besides the extraordinary format and presentation
display the book's elegant appearance is defined by the specially developed
260gr paper and 5-colour-print ensuring maximum optical pleasure.
"
Modern Art - Revolution and Painting" is more than only a book. It's
the dream of your own gallery come true. Publisher Alberto Peruzzi: "Everybody
who is passionately dedicated to arts is dreaming of his own private collection
of masterpieces. We have created something unique - touching us deeply emotionally,
fascinating us and letting our dream come true a little."
Equally enthusiastic is Cajo Liesenberg, Art Stock distribution, who was
able
to secure the distribution rights for Germany and North America. "Although
I am convinced we will not sell this book in record edition - I am sure that
whoever has experienced this book "live" will never want to miss it
again." For sure, the international edition of 1000 copies will find their
vendees.
Art Stock is moving on pioneer land here. "Since we cannot expect any bookseller
to hold this book on display on his shelves, we need to make sure the book comes
to the customer", so the experienced marketing specialist. Such as numerous
activities like a book-specific website or a road show across the United States.
In any regard an inimitable book that can be seen, experienced and ordered at
the Frankfurt Bookfair (Art Stock - hall 8.0, booth B 986-990).
Additionally on Wednesday, October 8th the new book marketing concept will be
presented in the Trendforum from 2:00 - 3:30pm.